The V&A Waterfront required a UX overhaul and design refresh to their very outdated website. Working in collaboration with the UX designer, we set about to improve the flow and structure, simplifying it with the use of templated pages and sections.
The landing page was designed to entice the two primary user personas of the site, namely for leisure and business. The V&A Waterfront being as large as it is, has many different sectors and business types within, the website had to cater to all these needs.
The look and feel follows on from the brand, making use of beautiful imagery to entice the feeling and energy of the Waterfront.
My Role
Lead UI designer
UI design, style guide
Team
Hollyann Duggan-Jones, UI design
Jeandre Geldenhuys, UX design
Katerina Smith, account & project manager
Work done while at Creative Spark
